May 10
12
UFCU Invents the New Auto Rate
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CU Advertising teamed up with the marketing team at University Federal Credit Union to launch this NEW auto rate they were going to offer. The whole concept is based off of odd or unique inventions created by people who wanted to get low rate, when in reality you don’t need to invent anything because UFCU already created it for you. The campaign has a vintage feel to it with very interesting illustrations of unique fictional inventions incorporated throughout the piece.



