Two versions of a :30 TV spot featuring University of Texas football Coach Mack Brown premiers at the first UT football game on the “Godzillatron” scoreboard and on local TV stations and cable.  Both spots illustrate the shared visions of UT and University Federal Credit Union capped off with the closing copy line of “University of Texas athletics and University Federal ….so close we share the same name”.

Filmed on location at the UT football stadium, the spots were dramatically shot in black in white.  The images take you through “Coach Brown” touring you through a totally empty stadium  building to a high level of anticipation and final reveal of the UFCU logo appearing in full color and the viewer sees who the spot is for.

These spots were designed to continue building the UFCU brand image and create even closer ties between UFCU and one of it’s largest membership groups – the faculty, staff, students and alumni of the University of Texas at Austin.

The spot buy includes the Coach Brown show, select sports sponsorships and airing four times during each UT home game on the football stadium scoreboard.

Texas Coach Mack Brown is pictured with Barbara Montalvo, Concepts Unlimited Account Services and Steve Jones, President, in front of the 55′ high x 135′ wide LED stadium scoreboard featuring the UFCU logo.

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Posted in Marketing Campaign Print Traditional Advertising by Troy No Comments Yet