Situation: As the agency of record for UFCU for 19 years, we have been a part of a fabulous success story helping this institution grow from $280 million to over $2 billion.
Solution: We have been involved in every possible marketing initiative imaginable, all built around the highly successful launch of a new logo almost a decade ago. The UFCU "icon" element has grown to be a stand alone graphic that instantly conveys the UFCU message without even using the UFCU name. It's the Nike swoosh of credit unions. And its value is immeasurable.
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