PremierSource had a disjointed image when Concepts Unlimited joined the PSCU family. The PSCU executive team realized that to grow, the credit union needed to re-brand itself in the marketplace.

Brand creative was developed which gave PSCU a personality that matches their family feel by associating the credit union experience with fond memories of childhood moments i.e. learning to ride a bike, running with a pet, playing in a sprinkler, etc.